Our Story Begins With Flavor

At SpiceThatUp, we believe great flavor isn’t just tasted—it’s felt.
That belief led us to create Chilita Spice, a bold, vibrant blend crafted to elevate everything from cocktails to fresh fruits, seafood, salads, and even desserts.

A Passion for Food & Flavor

SpiceThatUp is a U.S.–based specialty spice brand built by a dedicated team of restaurateurs and product developers.

With over 57 years of combined experience in the Food & Beverage industry, we’ve perfected a spice that delivers authentic taste in every shake.

We don’t just make seasoning—we make flavor experiences.